Card Business Lead

Job Purpose

To drive the strategic growth and profitability of the bank's card business by developing and managing innovative card products, services, and partnerships. The Card Business Lead ensures the delivery of exceptional customer experiences through seamless card issuance, usage, and lifecycle management while aligning with the bank's digital transformation goals. This role oversees the end-to-end performance of debit and prepaid card portfolios, focusing on customer acquisition, retention, and transaction growth.

The incumbent collaborates with cross-functional teams to design customer-centric solutions, optimize operational processes, and ensure compliance with regulatory and security standards. Additionally, the role involves analyzing market trends, identifying new opportunities, and building partnerships with key stakeholders such as card networks, payment processors, and merchants to enhance value propositions. Ultimately, the Card Business Lead contributes to strengthening the bank's competitive position in the payments ecosystem while driving sustainable revenue growth.

The person shall also:

• Develop and execute strategies for the growth and performance of the card portfolio.
• Drive card performance strategies, including comprehensive reporting, tracking, and cost optimization initiatives.
• Working in liaison with Heads of department and sales team to transfer skills into the broader organization.

Responsibilities/Duties/Tasks

Financial

• Achieve allocated cards portfolio revenue targets, profitability and growth as per agreed budgets.
• Prepare Business Case and own benefits realization for cards initiatives.
• Contribute and implement agreed Business, Marketing and Promotional Strategies for cards.
• Monitor and track performance of existing card products and act to ensure value is continuously generated as expected.
• Prepare Weekly and Monthly MIS reports for business teams, monthly management meeting and board.

Product Management

• Define compelling card value propositions within the Retail Banking space by understanding the target customer’s needs, pains and desired gains.
• Execute the product development lifecycle for card products and services aimed at achieving the retail digital business strategy and feature roadmap.
• Lead the development of monetisation initiatives for card solutions working with cross functional teams to achieve increase in cards uptake, usage, drive growth to meet utilization targets and ROE.
• Track card performance, leverage on data and customer insights to identify product growth opportunities.
• Participate in project meetings, validating prototypes with partners, vendors, testing development, coordinating relevant cross functional approvals and overseeing pilots and launch.

Customer Experience

• Achieve targeted customer experience Product metrics for both internal and external customers.
• Review and use voluminous customer data to identify customer behaviours and patterns that would inform new product features and user experience enhancements.
• Work closely with internal teams and contracted external partners to drive client centric, digital focused initiatives to increase adoption of retail card products, client engagement, NPS and retention rate within the target customer segments.
• Develop, continuously improve and implement product processes and standards that ensure a consistent superior product proposition to customers.

Risk and Compliance

• Develop effective and efficient processes that ensure seamless and consistent delivery of card products.
• Monitor, identify and mitigate Card Products related risks, in conjunction with supporting units such as Information Technology, Credit, Operations, Risk, Audit, Compliance etc.

Leadership, Learning and Growth

• Lead and positively influence cross-functional project teams to deliver new cards solutions and enhancements.
• Ensure continuous acquisition of new skills and know-how necessary to support the execution of the card business strategy, improvements to digital processes and ultimately driving financial returns for the portfolio.