Organization Context

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy, and in operations. The equity strategy, emphasizing on the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life —social, political, economic, civic and cultural dimensions — her or his rights are being violated. There is growing evidence that investing in the health, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential, but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

How can you make a difference?

Accountable for strengthening UNICEF’s voice as a knowledge leader and amplifying its brand among stakeholders and influencers, as part of the country office’s public advocacy agenda.

Key functions, accountabilities, and related duties/tasks:

1. Support for Communication and Advocacy Strategy

Support implementation of the Communication and Advocacy strategy through advocacy initiatives and development of high-quality knowledge materials. 

Duties & Tasks

• Contribute and lead on the development of a country-level content strategy to amplify UNICEF’s voice, brand and reach.
• Identify, develop, distribute and evaluate multi-media knowledge materials produced for the country office. Ensure or enhance the quality, consistency, and appropriateness of the materials, activities, processes and evidence-based messages transmitted to the press, partners, public and other audiences.
• Support the implementation of communication advocacy strategy and plans.
• Provide support to or lead on UNICEF visibility and outreach strategies, as needed.
• Ensure regular communication and coordination with relevant focal points in regional offices and headquarters, as needed.

 

2. Technical Support for Partnerships Management

Manage UNICEF’s technical support to partnerships with influencers, namely, members of Parliament, faith leaders, media, civil society organizations. Monitor advocacy initiatives and maintain process documentation of the same.

Duties & Tasks

• Provide oversight to ensure relevant technical inputs, in terms of knowledge products, to different stakeholders/ influencer platforms/target audience.  
• Support in building the capacity of partners by contributing to strategies for the development of communication materials on priority issues.
• Provide the section with strategic, logistical and programmatic support and other UNICEF staff on advocacy, engagement and interaction with assigned partners.
• Ensure that civil society partnerships at the country office level are in consonance with the strategy and have linkages with the regional and global priorities.
• Provide support with monitoring all initiatives, documenting results achieved through partnerships.

 

3. Digital Strategy

Ensure timely development and production of digital content products that advance UNICEF’s mandate and profile children’s stories across the country.

Duties & Tasks

• Contribute and lead on a digital content strategy, style guide and approach for UNICEF’s communication and advocacy priorities and programmatic content across digital platforms that include the website, social media platforms and multimedia assets.
• Develop and maintain regular content review and training processes, working across the organization to ensure a consistent and coherent approach to digital content and engagement.
• Support and advise the country office on digital content and engagement initiatives and engage them in capacity building.
• Undertake lessons learned review of successful and unsuccessful digital communication experiences and share observations/findings with programmes and communication colleagues so that best practices benefit UNICEF's communication work.

 

4. Media Strategy

Ensure development of appropriate materials for dissemination to the media that amplify UNICEF’s ‘voice’ and ‘reach’ on priority programmes.

Duties & Tasks

• Develop media engagement strategy and content assets on UNICEF’s priority programmes.
• Develop a content plan including public information messages and materials on priority issues.

• Provide strategic direction for media engagement and support in the implementation of initiatives involving media (print, broadcast, radio, and web).

 

5. Special Events

Influencers/ key stakeholders are engaged in UNICEF’s special events and activities in support of programmatic priorities.

Duties & Tasks

• Ensure participation of influencers in regional/ global advocacy activities, prepare relevant information materials (press releases, programme summaries, country fact sheets and media kits), and undertake necessary logistic arrangements.

• Document process of working with key stakeholders, including during special events, media opportunities, field trips etc.

 

6. Global priorities and campaigns

In addition to local/national campaigns, integrate and taking action on UNICEF’s regional and global communication priorities and campaigns, by disseminating them in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.

Duties & Tasks

• Support UNICEF’s global communication objectives and strategies through the development of complementary country-specific materials and activities.
• Gather content and coverage of country-specific efforts in support of global efforts and campaigns. Use the opportunity to identify and draw attention to the regional office and headquarters.

 

7. Monitoring and Evaluation

Support and contribute to effective and efficient planning, management, coordination of the communication and advocacy strategy through robust monitoring and evaluation.

Duties & Tasks

• Provide support in establishing baselines against which achievement of objectives of the communication strategy are regularly evaluated. Undertake analysis to improve the effectiveness of communication strategy and activities, and results and reports are prepared and shared.
• Support and contribute to effective and efficient planning, management, coordination and monitoring and evaluation of the advocacy and communication outputs as part of the overall country programme.
• Support country-level annual reporting.

 

Qualifications

To qualify as an advocate for every child you will have…

• An advanced university degree (Master’s or higher) in international development, public affairs, international relations, political science, communication or other related fields.
• A minimum of 5 years of progressively responsible professional experience in high-level partnership management, external relations, liaison, programme management and/or any diplomatic related activities, preferably in an international organization is required.
• Developing country work experience and/or familiarity with emergency is considered an asset.
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The technical competencies required for this post are….

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.