UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, Hope.
Social media is a powerful tool to raise awareness of child rights in Tanzania and keep audiences and stakeholders updated and informed on UNICEF Tanzania’s activities in the country. It helps build public interest, highlight key challenges and generate conversations and engagement around child rights and related issues.
UNICEF’s Global Communication and Public Advocacy Strategy has highlighted the need for a ‘digital first’ approach in line with the growing influence of digital media across the world. Internet penetration is growing significantly in Tanzania with the number of internet users rising to 23 million in 2018, with the majority of those using their handsets to go online. Mobile phone use has surged in Tanzania and other African countries over the past decade, helped by the launch of cheaper smartphones and data services. Social media is becoming increasingly more relevant in Tanzania especially in urban centers and in the country’s largest cities. Tanzania has a growing population of young people who are the most active users of social media. Social media, therefore, must be an integral part of UNICEF’s advocacy and communication strategy and a key tool in our engagement with young people.
UNICEF Tanzania launched its country website in 2012 and its social media sites in August 2011. Over the last year or so, there has been an increase in UNICEF’s voice, reach and engagement on social media platforms-Facebook and Twitter. In line with GCPAS and the ‘digital first’ strategy, TCO was successful in reaching out to audiences through a proactive social media approach. UNICEF engagement on social media led to an increase of over 5000 followers on Facebook and over 15000 followers on Twitter, over the last one year. TCO has also engaged with digital influencers to further boost our reach and engagement.
There is scope to do a lot more. There are more than 14 million active internet users in the country and social media is increasingly being used by young people to stay connected. It is a critical opportunity for UNICEF to connect with the growing online audience and maximise our brand, reach and engagement on digital platforms.
In order to take forward and strengthen UNICEF’s Voice, Reach and Engagement, the Communication, Advocacy and Partnerships team is recruiting a Digital Communication Officer to support content creation and design as well as managing office’s social media analytics
Summary of key functions/accountabilities:
Provide support the Communication Specialist in the implementation of the online communication strategy. Ensure that UNICEF CO social media channels are regularly updated and contribute to create a discourse around key priority areas, engaging in the discussion millennials, adolescents and young people, key influencers, media and other key stakeholders.
Duties and Tasks:
Ensure that the production of communication products and materials for social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.
Follow up campaign implementation and performance.
To qualify as an advocate for every child you will have…