DIGITAL MARKETER - INSURANCE INDUSTRY
HR World on behalf of our reputable client are looking for a digital marketer to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

RESPONSIBILITIES;

• Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Brainstorms new and creative growth strategies through digital marketing.
• Implement and analyze performance metrics & provide internal reports on a regular basis
• Allocate marketing investments & Plan and direct marketing campaigns.
• Manage an organization's website and maintain it, keeping best practices in mind & Optimize content for the website and social media platforms
• Maintaining our client’s social media presence across all digital channels
• Track the website traffic flow
• Execute new and creative collaborations among technologies and platforms
• Evaluates emerging technologies & keep up to date with current digital trends
• Measuring and reporting on the performance of all digital marketing campaigns
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Gather market intelligence in order to keep abreast of the trends and enhance competitive ability.
  
  

Qualifications

• Bachelor’s Degree in marketing and/or related field from a recognized University
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• High computer literacy especially in the use of Microsoft packages
• Proven working experience in digital marketing, particularly within the industry/Financial sector
  
  

Interested candidates may send their CV to recruitment@hrworld.co.tz before 31st March 2022