Overview
The School of St Jude is a 100% charity-funded education institution that provides free, high-quality primary and secondary scholarships to 1,800 of the poorest and brightest students in the Tanzanian region of Arusha.
We are looking to appoint a Digital Marketing Officer to positively impact the marketing and fundraising efforts of the school through content development and analysis of organisational marketing.
Key Responsibilities
- In consultation with the Head of Marketing, contribute to the development and implementation of the digital marketing strategy.
- In consultation with the Head of Marketing, devise strategies to drive online traffic to the St Jude's online platforms including St Jude’s website, blog and social media channels.
- Advise on and implement search engine optimisation strategies.
- Write and upload content for the online platforms including website, blog and social media channels.
- Write content for and distribute the monthly e-newsletter and clean-up database after each distribution.
- Revise existing and/or create new email templates and web assets.
- Work with the graphic designer to revise existing and/or create new email templates and web assets as required.
- Review, proof read and disseminate accurate and relevant information on St Jude’s digital and online platforms.
- Proof check and update digital and online communication tools distributed by the Marketing team.
- Support development of and proof check digital and online communication tools distributed by other teams.
- Coordinate production of a variety of digital and traditional media corporate and marketing communications.
- Monitor and report on website visitation, social media engagement and conversion results.
- Strive to continually improve the usability, design, content and conversion of the digital and online communication tools.
- Review new technologies and keep up to date with latest trends in digital marketing and fundraising, making recommendations for relevant revenue generating initiatives.
Other
- Participate and support fellow staff in school mission-related activities such as all School Celebration Days throughout the year.
- Participate in student selection process, in particular working after hours on rest days and public holidays up to 20 Saturdays per anum.
- Perform any other duties as assigned by manager.
Skills and Required Experience
- Ability to monitor day-to-day outputs and quality of work.
- Strong creative writing skills and the ability to write in a professional yet personable house style.
- Ability to develop engaging supporter communications.
- Diploma/Degree in Communications or Marketing viewed favourably.
- Detail orientated.
- Great team player.
- Energetic, consistent and dedicated personality.
- Design editing skills (Indesign and Publisher) viewed favourably.
- Willingness to learn and continuing commitment to improvement.
- Be flexible, open-minded, tolerant and appreciate the complexities of working in a rapidly growing charity in a developing country.
- Have a passion for our mission and a strong desire to make a positive difference performing a variety of tasks; from the mundane to the fun and interesting!
Attributes you need to be a successful St Jude’sinternational staff member
- Be flexible, open-minded, and tolerant and appreciate the complexities of working in a rapidly growing charity in a developing country.
- Have a passion for our mission and a strong desire to make a positive difference performing a variety of tasks; from the mundane to the fun and interesting!
- Work well independently and as part of a team of Tanzanian staff and international volunteers.
- Have good emotional and physical health and the energy and drive to take on new challenges.
What we can offer you
- A local wage that will allow you to live comfortably in Arusha – a vibrant gateway to Tanzania’s world-famous national parks.
- International Employees Benefits Package including: house benefit allowance and access to furnished on-campus accommodation (WiFi included); plus contract completion bonuses.
- Mid-Morning Tea & Lunch (during working days)
- Opportunities for career development.
- A welcoming community of international and local employees.
- Two weeks paid Christmas holiday in addition to the annual 28 days leave.
How to Apply
- Cover letter
- Curriculum Vitae
- Completed Application Form
- Include reference number in email subject
Email the documents to info@schoolofstjude.co.tz