Role purpose:

Overall acceleration of services penetration to M-Pesa High value customers.
Maintain and grow M-Pesa high value customer
Drive actionable base trend insights related to services uptake and direct on how to be acted upon
Develop and execute plan to maintaining a healthy high value customer base in line with the company roadmap

Key accountabilities

Develop and implement a strategy to retain and grow MVC and HVC segment
Develop customer behavior segments, ARPU segment, RFM and other segments that will help to understand customers’ transaction behavior and recommend services adopted by such segments
Develop and drive efficient cross-selling & upselling campaigns to increase services usage through micro segmentation and customer intelligence.
Implement a comprehensive plan for various M-Pesa segments to ensure a sustainable survival rate.
Close collaboration with consumer business unit to Increase conversion for M-Pesa subscriber base.
Collaborate with cross functional teams to improve and uncover insights that will engender service penetration and advise on appropriate interventions plans.
Develop initiatives to increase customer ARPU
To coordinate and engagement a close relationship with the High value customers

Excellent analytical and logical reasoning skills translated from consumer insights
Experience in SQL and Database management.
Outstanding systems integration skills to understand customer data(data-mart).
Excellent communication skills
Strong stakeholder management skills
Ability to anticipate customer, competitor and market dynamics
Able to challenge the status quo

Must have technical/professional qualifications:

Bachelor degree in Computer Science, Information Technology, Business Administration, Economics, Marketing or its equivalent.
Strong analytical skills and business acumen.
Build and maintain relationship with key stakeholders in the value chain.
Telecommunications experience would be advantageous.
Project management knowledge and experience would be advantageous.