JOB PURPOSE
Manage and Grow Vodacom M-Pesa Business across KPIs in the regions. While reporting to Regional EHOD and dotted line to EHOD- M-commerce Distribution operations to Lead and support M-Pesa partners and Customers by putting up a strategic onground commercial plan and see to its successful implementation. Coordinate with all stakeholders and project manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share. Effective M-Pesa partners’ management and Maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations.
KEY ACCOUNTABILITIES
- Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets.
- Coordinate sales and distribution activities within the region including wakalas, super agents, aggregators, merchants. Ensure timely resolution of issues and management such as but not limited to float management, SIM replacements etc. Work to ensure M-Pesa Distributions and footprint is the largest in the country.
- Manage Coordinate and support distributors/dealers and other partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns.
- Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/town level and prepare weekly reports for management meetings.
- Develop and Execute approved, quarterly and on-demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics.
QUALIFICATION & EXPERIENCE
- Bachelor’s degree in a business-related course.
- 3-5 years of varied experience in Mobile Money ~ 2years at a senior level.
- Extensive knowledge of telecoms business and value chain and a sound understanding of distribution models and route to market.
- Telecom analytical skills both local and regional.
- Mobile Money commercial analysis skills