Manager: Brand Vodacom Tanzania Dar es Salaam, Tanzania
Job Type: Full-Time
Closing Date: 30th October 2023
Location: Dar es Salaam, Tanzania
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Role Purpose

To translate, implement, and oversee brand strategies into brand plans, brand positioning, and go-to-market strategies. Holistic Brand management which includes communication, media, sponsorship, and trade marketing. Oversee the development of brand strategies to position Vodacom Tanzania ahead of competition.

Responsibilities

  • Manage and implement brand, media, product marketing, trade marketing and sponsorship through thorough brand analysis and growth strategies. This includes translate brand strategies into brand plans and go-to-market strategies.
  • Measure and monitor effectiveness of media investment and optimise the brand communication/ engagement/ conversation based on insights from data analytics.
  • Works with creative agencies to ensure that execution is aligned with brand framework
  • Monitor performance of the brand and product campaigns including competitor activities and take corrective action where necessary. This includes media, on-ground activations, visibility, sponsorship strategy efficiency ensuring compliance. 
  • Assists Head of Brand & Communication and general management level within the definition of marketing strategic and tactical plans for each product/segment in order to ensure that tactical plans reflect strategic objectives.

Qualification, core competencies, knowledge, and experience

Professional qualifications: 

  • Relevant marketing or communication qualifications (degree level)
  • Deep brand & understanding of consumer behavior and how they engage with different brands.
  • Comfortable working with numbers, metrics and spreadsheets.
  • Digital Media understanding and capability.
  • Strong leadership skills.

Core competencies, knowledge, and experience 

  • At least 3 years of marketing or brand management experience in the FMCG industry or Telco
  • Strong in building collaborative relationships
  • Passionate about brands and technology
  • Strong analytical, communication and interpersonal skills.
  • Able to work on her/his own as well as part of a team.

Skills

  • PR and Sponsorship
  • Media Planning
  • Biddable Media
  • Brand Management