Route to Market Manager

Coca-Cola Kwanza Ltd has an exciting opportunity in Sales & Marketing department. We are looking for a talented individual with the relevant skills, experience and expertise in Sales & Marketing for a Route to Market Manager to be based in Dar es Salaam. The succesful candidate will report directly to the Sales & Marketing Director.

Key Duties & Responsibilities

The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively.

The role will also be responsible for;

• Provide deep specialist expertise to RTM Team on priority areas related to:
• RTM design and execution
• SFE/Sales Force Effectiveness, covering
• Traditional trade
• Modern trade
• Customer segmentation
• Channel management
• RED execution and efficiency
• Sales force engagement
• Sales force automation, incl. Digital
• Secondary distribution
• Execution elements of Innovation projects

In these areas:

• Identify, codify and deploy best practices, core processes and enabling systems – this will require effective partnering and collaboration with CCBA to spot practices for deployment in country
• Design and deploy capability building assets, including learning solutions, development programs, working with in country HR
• Support local adoption and embedding through training, guidance, coaching and constructive challenge
• Provide and ensure balanced operational support
• Manage key interfaces with TCC
• Measure and benchmark key dimensions of S&D performance for the country

In addition:

• Provide specialist support for complex projects, incl. business development
• Support the Director on providing strategic thought leadership and content that shapes business strategy and plans

Skills, Experience & Education

The incumbent should at least have a degree in Economics or Business Administration. The incumbent should also possess; Approximately 5 – 10 years of relevant corporate experience. Additionally, a track record of delivering results in a Sales role that focused on building capability. experience in multiple regions will be an added advantage.

General

The incumbent shall be required to demonstrate.

• Sound knowledge and experience of Sales Force Effectiveness and Third-Party Management/Distribution model.
• Competent understanding of stock management and stock modelling
• Ability to implement governance and compliance processes.
• Strong interpersonal and communication skills
• Ability to build relationships and work effectively across multiple functions, business units and teams.
• Good cross functional experience and understanding of the value chain.
• Well organized and able to prioritize and plan work.
• Strong orientation towards customer service