Tanzania Agricultural Development Bank Limited (TADB) is a government development finance institution operating under the Ministry of Finance and Planning. TADB is registered under the Companies Act. of 2002 and licensed under the provisions of the Banking and Financial Institutions Act No. 5 of 2006 and the Banking and Financial Institutions (Development Finance) Regulations, of 2012.

The Bank operates as a Development Finance Institution in line with its Business License No. 002 issued by the Bank of Tanzania on 4th August 2015.

TADB was established to facilitate the attainment of two broad goals which are:

• Contribute to the achievement of sustainable food self-sufficiency and food security.
• Transformation of agriculture from subsistence to commercial in order to effectively and sustainably contribute to economic growth and poverty reduction.

Vision

To be a champion development finance institution for agricultural transformation in Tanzania.

Mission

To catalyse agricultural transformation through innovative financing solutions in order to develop sustainable and inclusive value chains, contribute to economic growth, food security and poverty reduction.

TADB is looking to fill in the below vacancies:

SENIOR PUBLIC RELATIONS AND MARKETING OFFICER

OPEN POSITIONS – 1 

WORK STATION: HQ (DAR ES SALAAM)

NATURE AND SCOPE:

The job holder reports to the Public Relations and Marketing Manager. He/She is responsible for the provision of internal and external communication, marketing, and maintaining the bank’s relationship with the media and key stakeholders.

KEY RESPONSIBILITIES:

• To assist in the development and management of the bank’s relationship with its customers, the government, financial institutions and key stakeholders.
• Responsible for the development, execution, and management of TADB’s social media strategy.
• Writing, reviewing, editing, and updating content for the bank’s website, social media channels, marketing materials, and similar platforms.
• Ensure that the monthly editorial calendar, which includes monthly PR and Business goals and activities, are developed and implemented.
• Create workable strategies to engage, increase and keep followers on well-known social media sites, including Twitter, Facebook, Instagram, YouTube, and Linkedln.
• Collaborating with internal departments to develop communication campaigns, set objectives, complete tasks, and identify and solve problems.
• Evaluating each social media campaign’s effectiveness and preparing reports.
• Utilize tools for social media marketing like Hootsuite, etc.
• Keep an eye on user engagement and SEO, and recommend content optimization.
• To monitor local media, analyze and review news and business events to inform management of significant developments and identify emerging future issues that might impact on bank’s image.
• Graphics design: developing artwork and illustrations using software for posting on social media.
• Planning photoshoots, filming, and editing videos and photographs to be used for online content.
• Performing any other duties that may be assigned by the Public Relations and Marketing Manager from time to time.

FUNCTIONAL/TECHNICAL COMPETENCIES:

• Knowledge of banking products.
• Ability to communicate and present information well both orally and written.
• Must have good communication skills and be able to write different copy i.e. press releases, reports, captions and posts for social media.
• Must be skilled in social media platforms and software i.e. Instagram, Facebook, YouTube, LinkedIn, and Hootsuite.
• Must be skilled in graphic design and editing software i.e. InDesign, Illustrator, Dreamweaver, Photoshop, Premier Pro, and After Effect.

• Proven ability in shooting and editing videos/photos.
• Strong interpersonal and presentation skills.
• Knowledge and skills in digital marketing.

QUALIFICATION, KNOWLEDGE, AND EXPERIENCE:

• University graduate in Public Relations, Mass Communications, International Relations, or related field.
• Minimum of 3 years’ relevant experience in a banking/financial or related institution at Officer level.
• Excellent presentation skills.
• Social media and graphic design skills.
• A strong portfolio of Creative Design work.

MODE OF APPLICATION AND DEADLINE

Job applicants are required to apply for these employment opportunities through the TADB career portal: https://www.tadb.co.tz/careers/ or send their application through the email: careers@tadb.co.tz

Please note: applicants are required to attach the following to their respective application.

• Application letter, showing how you meet the requirements of the position.
• An up-to-date Curriculum Vitae.
• Contacts stating name in full, physical address, telephone numbers, and e-mail addresses of the candidate.
• Certified copies of relevant certificates.
• Names and full contacts of three (3) referees.
• A strong portfolio of Creative Design work (applies for Public Relations and Marketing applicants only).

Please send your application to careers@tadb.co.tz or through the TADB career portal: https://www.tadb.co.tz/careers/

Closing date:

Applications should reach the undersigned not later than 4.00 pm on 12th June 2023.

For further information, please visit the Bank’s website: www.tadb.co.tz

Only shortlisted candidate will be contacted.