JOB PURPOSE

To improve the value and grow youth base, minimize value churn and upgrade customers within the base. Segment owner needs to create a roadmap to deliver the proposition with right product mix, experience, and retention strategies, that are deployed throughout the organization, whilst working with a virtual team across the company encompassing products and services, customer experience, sales & distribution and CVM teams among others.

The ultimate responsibility is to ensure that Tigo Tanzania becomes the operator of choice to Youth Segment

CORE RESPONSIBILITIES

Delivering solid results
Content Marketing
Service and Channel Transformation

Roadmap and execution plan development

• Develop and implement a twelve-month roadmap for youth segment in partnership with other business units encompassing a full customer journey from acquisition, value growth and retention (including loyalty initiatives)
• To create sustainable, profitable, market volume and value growth for the Youth Segment of the Consumer
  Market.
• Developing initiative to increase customers usage and satisfaction via the customer management
  process, including customer experience.

Acquisition & Penetration

• Work with internal stakeholders to drive service delivery and availability.
• Review market and internal conditions and contribute to the development of marketing strategies and
  retail strategies aligned to Tigo Tanzania Value proposition.
• Evaluate new opportunities for expansion and revenue growth and develop creative and innovative
  approaches to drive sustainable growth in the markets.
• Drive an increase in Tigo Tanzania Net Promoter Score.
• Develop strategies to drive customer adoption and usage of the service
• Develop promotion campaigns to stimulate usage and profitable consumer connections.

Business delivery/ segment ownership

• Develop detailed plans and programs to achieve set targets for profitability, revenue, value and
  market share, stir up preservation, etc in support of defined marketing strategies
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Liaise with various stakeholders (departments, agencies/suppliers) to ensure smooth implementation of planned retention initiatives / events / relevant activities and ensure that such initiatives are implemented within budget.
• Nurture in house relationships with key stake holders to ensure smooth running of account management
  process

Experience delivery

• Create a different experience for the segment, both on different touch points (digital/brick and mortar), and also during the lifecycle. 

Communication/Brand

• Manage and contribute to the development of communication to drive understanding of value proposition and achieve business objectives.
• Assist Marketing to develop advertising/communication concepts in support of Tigo tanzania brand
  building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting).
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.

CAPABILITIES

• Excellent in analytics and segmentation
• Has a consumer focused acumen
• Financial ability, understands financial implications for the business, makes calculated P&L and budgetary decisions
• Strong program management skills
• Team player, leads from the front
• Has integrity and maturity of thinking
• Technology driven, capable of understanding and using statistical modeling techniques
   

QUALIFICATION AND EXPERIENCE

• University Degree, preferably in Marketing or communication
• MBA or Masters preferably in Marketing. 
• 7+ years of total experience (preferably telecommunications ) and 3 years of segment understanding.
   

This position is open to people: Local

Employee who wants to apply for this position should:
· Inform the Line Manager and HOD
· Send your application together with internal application form dully signed by the respective line manager.
· Do the assessment necessary to show the abilities and knowledge required by the position

"We are committed to equal employment opportunities and unbiased treatment of all individuals in all employment practices"Only Successful Candidates will be contacted