Brand Experience Manager

KCB Bank is seeking a dynamic and experienced Brand Experience Manager to join our team in Tanzania, United Republic of. This is a full-time position offering a great opportunity to shape and enhance our brand presence.

KEY RESPONSIBILITIES

• Develop and implement comprehensive brand experience strategies that align with KCB Bank brand objectives and enhance customer satisfaction.

• Conduct effective consumer research and insights that reveal both hidden and unhidden customer insights on the brand positioning.

• Establish brand experience metrics and key performance indicators to measure impact and effectiveness.

• Develop, maintain, and enforce the brand style guide to ensure consistent application across all platforms and touchpoints.

• Ensure all marketing activities, including events and market activations, embed the desired brand identity and experience, and comply with brand standards.

• Coordinate employee brand advocacy initiatives that align internal stakeholders with the brand’s values and messaging.

• Build and manage an effective management information system for capturing insights and lessons learned from brand building initiatives for continuous improvement.

• Develop and pitch integrated brand campaign proposals, including live, experiential, and digital media campaigns.

• Ensure that all events and activations adhere to brand standards, policies, and implementation guidelines.

• Develop partnerships budget forecasts based on pre-agreed deliverables; while adhering to budgets, reputational risks (security, accidents etc.) by engaging widely and building in mitigations.

• Identify, develop and manage deep community partnerships with philanthropic organisation groups and corporate sponsorships.

DAILY RESPONSIBILITIES

• Track and monitor progress against Brand Experience Strategy.

• Partner engagements – agency, Brand teams etc.

• Budget management and review.

• Event schedule planning.

• Reporting on events and documenting learnings.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education

• Bachelor’s degree in Marketing, Advertising, or any related field (Required).

Professional Course

• Branding, Corporate Sponsorship Activations Strategy, and any related certifications (Added Advantage).

Experience

• Total Minimum No. of Years’ Experience Required: 4 years.

RQ = Required, AA = Added Advantage

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Job Info

• Job Category: Management

• Degree Level: Bachelor's Degree

• Job Schedule: Full time

• Locations: Tanzania, United Republic of