Job Description
The role will contribute to the CCBA vision by managing the Knowledge and Insights team at a country/regional level leading local analysis and research, cross-referencing multiple data sources to articulate quality actionable insights in order to support decision making for the Market and CCBA Strategic objectives.
Key Duties & Responsibilities
- Provide market insights and specialist knowledge to regions/countries, channels, and key functions to support the business decision-making process.
- Ensure accurate and timely availability of contracted syndicated reports (i.e., Nielsen).
- Define research needs in each country.
- Lead local analysis, studies, and research to support the country's decision-making process.
- Develop a detailed analysis platform of customer data used for superior category interaction and category development to support Sales & Distribution.
- Analytical work contribution to the development of the corporate and business strategy
- Contribute to the design and implementation of key business performance management mechanisms
- Responsible for market potential studies and providing customer, channel, category, pack, brand, competitor, and consumer-specific information.
- Implement insights into local market performances across all categories, global market best practices, and future opportunities.
- Analyze and have deep market knowledge in order to provide support in the development of the short term, medium, and long term pricing strategies
- Development of econometric modeling to formulate the short --, medium and long term pricing strategies
Skills, Experience & Education
The candidate should have a Bachelor's Degree in Statistics or a related field; 3 - 5 years of sales experience in a managerial role (Preferably with FMCG). The candidate should have commercial/ Industry awareness, Deep expertise in insight and knowledge management, strategic and highly business focused thinker, Influential with strong communication skills, strong interpersonal skills, updated on macro-economic trends (Customer economics, Category, and competitor analysis), Problem solver, growth mindset, consumer & customer focus.
