Scope of the Position

Reports to the Director General Key duties and responsibilities

v  Formulates strategies in Marketing and Public Relations function in the Fund including short and long-term work programs, and supervising the implementation of such programs;

v  Develops annual marketing plan for the Fund, strategic marketing planning and market research programs;

v  Plans and promotes marketing and branding of the Fund;

v  Advices the Director General on all matters relating to the Fund’s image and social responsibility issues;

v  Promotes the Fund’s bene­fits and services and develop a positive image amongst members of the public and in particular amongst key opinion leaders and stakeholders;

v  Maintains close liaison with members of the press to ensure that the press is aware of the work of the fund and has a positive attitude towards the Fund;

v  Responds to requests for information from members of the public and ensures that correct information is given to the public-always keeping in mind that the Fund’s spokesperson is the Director General;  

v  Assists Directorates and Departments in publicizing their work and ensuring that a proper image of the Fund is protected at all times;  

v  Analyzes marketing trends and recommend appropriate measures to be taken;  

v  Manages social media presence and set programs to improve Fund’s reputation and recognition;  

v  Oversees periodic analysis reports outlining competitive environment and current trends in the stature of the Fund vis-a-vis its key stakeholders;  

v  Oversees matters of protocol in the Fund;  

v  Manages the complaints Management system of the Fund;  

v  Manage Customer satisfaction surveys and reports;  

v  Monitors and appraise performance of staff on continuous basis to ensure attainment of directorate objectives;  

v  Conducts monthly staff meeting to review performance led targets accomplishment;  

v  Performs such other related duties as may be assigned by the Director General from time to time.

The following distinct areas of expertise and experience are required:

 • Masters’ Degree in Business Administration, Commerce, Marketing, Journalism or Mass communication.

• A minimum period of ten (10) years of relevant work experience eight (8) years of which in a senior managerial position. Training on speci­c specialization or in management will be an added advantage.

• Strong leadership skills;

• Excellent communication skills