Who we are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

Girl Effect uses a branded media approach towards delivering behavioural change messaging. 

We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV, radio, print and offline. Together, these brands reach  millions of young people across  Africa and South Asia. 

The Brand 

Tujibebe is a brand that provides adolescent and young Tanzanian women with the information and the inspiration they need to make choices about their health, learning and livelihood- from setting up a small business and saving for the future, to navigating parenthood and visiting a health centre. 

Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realise their ambitions. Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, and digital channels. 

Our Interactive Voice Response  (IVR) line features inspirational stories and advice from female entrepreneurs, top tips and quizzes - girls can call for free using Tanzania’s most extensive network provider, Vodacom.

Tujibebe currently reaches 4.3M people through its radio drama, has 820,000 IVR users, 800,000 web product users and 96,000 girls connected to its social media platforms. We started with a target of 400,000 girls and have reached between 1.7M to 2.3M girls so far.

The Scope 

It is an exciting time to be a part of Tujibebe. We are in the process of revamping the brand as we seek to create a household brand that reaches a core audience of adolescent Tanzanian girls and young women (15 - 29 years old). We have launched key programmes in key regions in Tanzania addressing barriers and enabling positive behaviours across SRH, routine and HPV immunization uptake, economic empowerment and Early Childhood Development for young parents.

The Content Manager will hold a pivotal role in upholding the quality of content, employing various lenses including SBCC, brand narrative, safeguarding, and other programmatic objectives. Most importantly, they will ensure that the content deeply resonates with our target audience.

Responsibilities 

Content Development

• Lead the development of content by conceptualizing, scripting, and storyboarding for all Tujibebe products, including radio dramas, talk shows, IVR, TV, and print
• Collaborate with the Digital and Production Manager to ensure that our content aligns with the brand's vision and maintains high quality standards
• Facilitate co-creation workshops to generate ideas and refine concepts, scripts, and storyboards
• Assist in content reviews with relevant government bodies to secure approval for distribution

Manage Content Team and Talent

• Lead a team of consultant writers, designers, and a content specialist to create compelling content
• Collaborate with the Digital and Production Manager to establish a network of creative industry experts who offer capacity-building support for in-country teams
• Cultivate direct partnerships with local creative and production companies where applicable

Content Champion 

• Stay updated on the latest content trends and integrate them into our work when relevant
• Share insights and best practices across the organization to enhance in-house production within Girl Effect

Management Support

• Assist the Digital and Production Manager in developing the content strategy
• Collaborate with the Marketing Manager to produce high-quality content aimed at enhancing the brand's visibility and reputation

Who you are

Skills and expertise

• Minimum 5 years experience of relevant, hands on, creative/advertising experience with accounts that have had national or multi-regional scale and complex audience sets
• Must have managed a team - even a small scale team
• Strong communication, writing, coordination and organizational skills
• High attention to detail and ability to work under pressure and tight deadlines
• Ability to remain flexible and find solutions to challenges
• Positive, energetic, can-do attitude
• Ability to work collaboratively in multicultural teams
• Commitment to realizing the potential of girls and to the vision and values of Girl Effect
• Strong language skills in speaking, writing, presenting and reading in Kiswahili and English

Requirements (including but not limited to): 

• Experience in developing solid concepts rooted in human insight is key
• Strong understanding of concepts, insights and production is essential
• Experience in writing scripts, copy for any media is required
• Experience developing content for a campaign from brief to execution

You are

• Comfortable with complex organizational structures and multiple stakeholders 
• Comfortable with shared decision-making 
• A ‘do-er thinker’ 
• Enthusiastic about talking to and interacting with people across different departments - this role will require extensive conversations, presentations, documentation and fire-fighting 
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society

What else you should know

As we continue to scale and grow - we are hugely ambitious for our future and we are looking for people who are driven to change the world for girls.

Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective. In turn, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause.

Girl Effect is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organization that is increasingly representative of the communities that we serve. To this end, due regard will be paid to recruiting candidates with diverse professional, academic and cultural backgrounds.

This role is being recruited on a 12 month contract basis

Closing date for applications: 30th April 2024