Purpose of Role

This role is the key Finance business partner for the Marketing and Commercial function supporting performance of spend (Both Advertising & Promotions and Volume driving spend)

Key responsibilities include:

• Driving a profit-orientated, a high-performance culture amongst Commercial and Marketing teams by:
  • Leading Brand PnL reviews with brand managers on a monthly basis
  • End to end close monitoring and evaluation of all A&P and Trade Spend Internal orders.
  • Developing and delivering tools and training to build Commercial and Marketing teams’ awareness and understanding of their profit drivers
• Supporting strong commercial strategy and planning processes by:
  • Preparing pricing and channel reviews
  • Support of trade strategy
  • Ensuring compliance to all A&P and Trade Spend policies
  • Supporting the Marketing and Commercial AOP process
• Driving the increased productivity of trade spend and A&P by:
  • Preparing pre-evaluation and post financial evaluations of trade spend and A&P activities
  • Undertaking specific reviews and deep-dives on the different elements of trade spend and advising on the optimum way to align  them with SBL’s commercial objectives
• Providing robust financial input to innovation and Supply capex projects
• Supporting the strengthening and development of the Commercial Finance team through:
  • Actively seeking ways to strengthen our strategies, systems and processes, including identifying and implementing opportunities for automation
  • Undertaking other tasks as required to deliver the function’s objectives

Top Accountabilities

• Driving the Brand performance reviews (A&P and Trade Spend)
• Maintaining PACE and M&E trackers and ensuring everything is approved timely with accordance to SoA and any other relevant policies.
• Pre and post-financial evaluations of trade spend and A&P
• Creating, monitoring, and review of all A&P and Trade Spend Internal orders.

Qualifications and Experience Required

• Professional qualification in accounting (CPA, ACCA, CIMA or equivalent)
• Minimum 4 years experience in finance relates roles
• Strong knowledge of commercial decision making, pricing & BPM ideally in a FMCG context
• Strong interpersonal and communication skills; ability to engage at exec level
• PC literate; particularly MS Word, Excel, PowerPoint, MS Outlook
• Ability to prioritize when faced with conflicting demands
• Proven ability to facilitate business change