Job Title: Digital Marketer

Reports to: Head Sales & Marketing

Department: Sales & Marketing

Location: Dar es Salaam

Key Responsibilities:

• Plans and executes all web, database marketing, email, social media and display advertising campaigns.
• Designs, builds, and maintains our social media presence including script writing of all the parts of structured online content library.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Critical success Factor:

• Experience in executing paid social media campaigns.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Knowledge of video and picture editing software.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Fluent in English and Swahili
• Must be able to juggle multiple projects at the same time.

Knowledge; Skills and Experience required for this Role

Skills:

• Ability to create and maintain client relationships /online interactions and engagement.
• Our presence online of our product’s awareness and recognition.

Job Experience:           

• Minimum of 3 years’ experience in Digital Marketing or related roles.

Education Qualifications:         

• BSc/BA in Marketing /Business administration or related field in Marketing, Digital Media/Communications and website/graphic designing
• Certification in Digital Marketing will be an added advantage.

HOW TO APPLY: 

Frostan Ltd is an equal opportunity employer and the position is open to all. Qualified candidates should submit a CV and relevant certificates.  Only candidates with the required experience will be contacted.  Submissions to be sent to: Email: hr@frostan.co.tz: Closing date: 03 November 2021.