Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Plan and monitor company presence on social media ( Instagram, Facebook, Tweeter, etc )
• Launch optimized online adverts through Google Adword, Facebook, etc to increase company and brand awareness.
• Track the website traffic flow and provide internal report regularly
• Be actively involved in SEO efforts ( keyword, image optimization, etc )
• Prepare online newsletter and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Design, edit and post contents ,videos and audio content on online sites
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools ( Google Analytic , Web Trend , etc )
• Acquire insight in online marketing trends and keep strategies up to date
• Keep track of various costs involved in the digital channels
• Maintain partnership with media agencies and vendors

Requirements:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge with ad serving tools ( eg DART, Atlas )
• Perfect knowledge of web analytics tools ( eg Google Analytic ,Web Trend ,etc )
• Design skills and experience in creative content writing
• Analytical mind set and critical thinking
• Excellent communication and interpersonal skills

NOTE:

Attach a brief explanation in your own words:

1. What do you understand about digital marketing and why is it important in the tourism industry.

2. Why should we select you 

Application Procedures

Click ‘Apply Now’ to apply via email: info@worldpori.co.tz