Role purpose:  

Provide leadership and management of all regional marketing, customer exprience and Channel activities through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment. Manage a team that is responsible for the delivery of the Go-To-Market Plan across various retail channels, consumer segments and counties. Own the regional product portfolio tracker and proactively analyse and recommend actions based on the competitive landscape.

Key accountabilities and decision ownership 

• Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HO. 
• Drive the delivery of the Regional Go-To-Market Plan to strengthen brand and increase revenue and grow the customer base (including EBU brand support)
• Partner with Territory Managers and sales team and seek opportunities to increase sales, revenue and market share across counties.
• Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
• Build and maintain strong, strategic relationships with key stakeholders internally (HO Marketing, Channel & CXX teams) and externally (government, media and service providers) to effectively implement regional activities.
• Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region.
• Monitor competitor activity in the region and ensure gap closure through development of competitor activity plans.
• Trial and implementation of unique go-to-market projects.
• Operationalize segment marketing and implementation across counties.
• Manage and report on regional publicity budget in conjunction with County Manager
• Manage the regional CSI and internal marketing programmers    

Core competencies, knowledge and experience :

• Strong leadership skills and ability to manage highly diverse direct and virtual teams. 
• Strong project management experience of cross functional projects. 
• Solid understanding of consumer segmentation
• Strong budget management skills and experience 
• Strong strategic & conceptual thinking skills 
• Development and implementation of an integrated marketing plan
  
  • Experience in customer care or customer journey 
  • Working in matrix structures and virtual teams
  • Building a high-performance/results driven teams

Must have technical / professional qualifications:

• 3 year Degree in Business or Marketing 
• Minimum 5 years’ experience of which 2 years should be at Management level
• Telecommunications Industry experience advantageous
• FMCG Marketing / Consumer Marketing experience 

Key performance indicators :

• Achieve CBU Regional Revenue Target on Connections & Data
• Achieve CBU Regional Market Share Target
• Achieve efficiency Targets on CBU Regional Operational Expenditure