Role purpose:
Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions
Key accountabilities:
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Win market share across all priority segments
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Develop a strong segment & pricing strategy across all consumer segments
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Ensure continuous customer insights across all priority segments
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Design and create customer insight based proposition
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Go to market End 2 End across the entire consumer segments propositions
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Consistent monitoring across all consumer Segments usage and propositions
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Drive the performance of the prepaid core business to deliver the targets
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Continuous enhancement of existing bundles/propositions to ensure profitability
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Ensure bundle pricing is competitive in the market
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Create commercial plans in accordance with company planning cycles
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Support local and regional Management reviews with quality inputs
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Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies
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Manage post-implementation reviews and recommend actions based on proposition performance
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Recruit, manage, train and motivate your team