Lubricants Marketing Implementer
Vivo Energy
Dar es Salaam, Tanzania
Full-Time
2nd December 2022
Job Purpose:
The person will be responsible for implementing agreed brand and channel marketing initiatives, campaigns and other programmes to support the achievement of market penetration, brand health, business targets and loyalty both in B2B and B2C sectors.
Accountabilities
- Support to build the annual Lubricants Marketing Plan and monitor budget expenditure and implementation
- Implement the Direct and Indirect marketing programmes for the target sector/channel, covering pricing.
- Drive local adaptation of global brand and sector materials and programmes
- Monitor and analyze data to understand brand, product and channel performance and trends across each sector.
- Provide the relevant insights regarding market trends as inputs in the development and review of business/marketing programs and identification of growth opportunities.
- Continuously monitor business performance across channels and work with the Lubricants Marketing Manager and Sales & Marketing Manager to develop corrective action plans to stay on plan.
- Work closely with the sales teams to support value selling and implementation of B2B Customer Value Propositions (CVP) and Pipeline management initiatives.
- Ensure all marketing activities are evaluated in terms of return on investment, and that a Post Investment Review is carried out post activities.
- Coordinate and support on-ground implementation of agreed marketing initiatives by the distributors.
- Manage third party marketing agency relationships and interfaces to ensure delivery of relevant brand and channel initiatives.
Requirements
Job Knowledge, Skills & Experiences
- A university degree preferably in business, marketing or related field.
- At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
- Ability to think strategically and to translate new concepts into operational plans.
- Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
- Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
- Strong proven commercial skills and judgment.
- Ability to manage complex projects and handle numerous relationships.
- Strong interpersonal and excellent organisational skills.
- Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
- High proficiency in Microsoft Excel, PowerPoint and other common computer programs
Closing date is Friday, December 2nd 2022
