Role Purpose

To translate, implement, and oversee brand strategies into brand plans, brand positioning, and go-to-market strategies. Holistic Brand management which includes communication, media, sponsorship, and trade marketing. Oversee the development of brand strategies to position Vodacom Tanzania ahead of competition.

Responsibilities

• Manage and implement brand, media, product marketing, trade marketing and sponsorship through thorough brand analysis and growth strategies. This includes translate brand strategies into brand plans and go-to-market strategies.
• Measure and monitor effectiveness of media investment and optimise the brand communication/ engagement/ conversation based on insights from data analytics.
• Works with creative agencies to ensure that execution is aligned with brand framework
• Monitor performance of the brand and product campaigns including competitor activities and take corrective action where necessary. This includes media, on-ground activations, visibility, sponsorship strategy efficiency ensuring compliance. 
• Assists Head of Brand & Communication and general management level within the definition of marketing strategic and tactical plans for each product/segment in order to ensure that tactical plans reflect strategic objectives.

Professional qualifications: 

• Relevant marketing or communication qualifications (degree level)
• Deep brand & understanding of consumer behavior and how they engage with different brands.
• Comfortable working with numbers, metrics and spreadsheets.
• Digital Media understanding and capability.
• Strong leadership skills.

Core competencies, knowledge, and experience 

• At least 3 years of marketing or brand management experience in the FMCG industry or Telco
• Strong in building collaborative relationships
• Passionate about brands and technology
• Strong analytical, communication and interpersonal skills.
• Able to work on her/his own as well as part of a team.

Skills

• PR and Sponsorship
• Media Planning
• Biddable Media
• Brand Management