Main Duties and Responsibilities

• Develop and operationalize industry market access strategy
• Conduct thorough market surveys to identify market opportunities at the local, regional and international levels
• Analyze market opportunity reports and ensure timely dissemination to industry practitioners
• Develop market requirement guidelines for different markets (local, regional, international) and ensure they are well disseminated to farmers for easy market access facilitation
• Prepare market profiles for horticultural products with good market potential
• Establish and lead in the implementation of a practical model for linking farmers to available market opportunities
• Provide leadership in the collection and analysis of market driven data to inform stakeholders on various marketing aspects
• Prepare and provide input (price data, marketed volumes, product sources etc.) to TAHA information platforms including TAHA Information System (TIS)
• Prepare periodic market trends to inform and guide farmers on their production and marketing plans
• Participate in the development and implementation of effective operational model for TAHA's collection centers/pack-house facilities to ensure maximum utilization of the facilitates
• Provide leadership to ensure that the collection centers are well linked to production clusters
• Ensure that the necessary services such as logistics are available for successful operationalization of the collection center.
• Identify farmers capacity gaps on marketing and related issues that are affecting farmers productivity
• Design and ensure effective execution of capacity building programs around farmers' market access and coordination matters.

Qualifications:
A degree in Marketing, Business Administration, Agribusiness, Economics or related field. Minimum of 5 years of relevant experience in marketing in agriculture or related sector. Strong written and communication skills. Ability to perform cost-benefit analyses and assessing risks. A creative thinker who is passionate in designing marketing solutions in horticulture.

Duty Station:

ARUSHA