Marketing and Communication Officer

About VisionFund Tanzania Microfinance Bank Ltd (VFT MFB)

VisionFund Tanzania Microfinance Bank Ltd (VFT MFB), formerly known as SEDA, is a fast-growing and reputable Micro Finance Bank (MFB) with a loan book exceeding TZS 44 billion and over 60,000 customers, including more than 5,000 smallholder farmers. We are seeking a dynamic and committed Tanzanian to fill the vacant position of Marketing and Communication Officer.

Work Reference No. 20/24

Position: Marketing and Communication Officer

Reporting to: Marketing and Communication Manager

Alternate (Administrative reporting line): Head of Business Development Innovation

Responsibilities

This role is responsible for building brand equity and affinity for VisionFund Tanzania Microfinance Bank and driving business growth through the development and execution of through-the-line and tactical marketing campaigns. This includes advertising and promotions, media and public relations, event management, sponsorships, corporate brand management, and corporate communications.

Main Tasks:

• Create and execute product marketing plans for VFT products and services (savings accounts, loans, Bancassurance, etc.) in conjunction with Product & Business Units.
• Plan and execute promotional campaigns to boost sales.
• Support in developing and executing marketing strategy, budget, policies, and procedures.
• Manage, track, analyze, and recommend growth strategies to increase market share.
• Identify suitable external partners and agencies for advertising, promotions, and marketing research.
• Collaborate with other departments to develop brand positioning for existing and new products.
• Conduct market and consumer research to inform competitive market positioning and customer satisfaction.
• Develop communication strategies for new products and repositioning of existing ones.
• Review and recommend sponsorships and event participation.
• Support aggressive bank growth strategies for customer acquisition, retention, deposit mobilization, and loan book growth.
• Manage communication with key stakeholders (internal staff, customers, Board, etc.).
• Manage relationships with marketing and communication partners.
• Collaborate with the Marketing Manager on PR requirements.
• Create communication plans and marketing/communication materials.
• Create and upload content for the VFT website.
• Enforce brand guidelines for all communications.
• Secure quotations, seek approvals, issue LPOs, and follow up on payments for invoices.
• Maintain an invoice register and track monthly invoices to monitor advertising and promotional expenses.
• Prepare a monthly expenditure report for all marketing expenses.

Qualifications and Experience

• Degree in Marketing, Public Relations, Communications, or a related field.
• 2-3 years of marketing & communication experience in FMCG, Telco, Banking, or a major Advertising Agency.
• Digital marketing experience is a plus.
• Leadership and interpersonal skills.
• Excellent communication skills.
• Decision-making abilities.
• Time management skills.
• Self-motivated and able to work well with all staff.
• Customer-centric approach.
• Strong organizational and planning skills with attention to detail.
• Excellent writing and editing skills in English and Swahili.
• Experience in social media management and website management (a plus).

Additional Attributes

• Drive for results
• Ability to challenge at all levels
• Problem-solving/decision-making skills
• Team player/flexibility
• Presentation skills
• Business awareness
• Project management skills

About Our Working Environment

VisionFund Tanzania Microfinance Bank offers a calm and harmonious working environment where staff are valued, good work is recognized, and professional and spiritual growth is encouraged.

Application

Interested candidates should send their application letter, certified copies of academic and professional certificates, detailed CVs with three referees, and National ID to application@vftz.co.tz. The deadline is December 28, 2024.