Marketing Officer

Department: Commercial and Business Strategies

Key Responsibilities:

• Manage and update company social media pages, ensuring regular posting and audience engagement.

• Develop and schedule engaging content for digital platforms, including blogs, videos, infographics, and promotional materials.

• Monitor social media analytics and engagement metrics to assess performance and recommend improvements.

• Optimize website content for search engines (SEO) and oversee online advertising campaigns.

• Manage email marketing campaigns and customer engagement initiatives.

• Conduct market research and customer surveys to identify trends, preferences, and business opportunities.

• Analyse competitor strategies and provide insights to improve the company’s market positioning.

• Prepare reports on market trends, customer feedback, and campaign performance.

• Assist in identifying new target markets and business expansion opportunities.

• Support the planning and execution of corporate events, trade shows, and exhibitions.

• Assist in managing media relations, press releases, and public engagement activities.

• Coordinate sponsorships and partnerships to enhance brand visibility.

• Assist in developing customer retention programs and loyalty initiatives.

• Respond to customer inquiries on social media and digital platforms to enhance brand reputation.

• Work with the sales team to generate leads and support customer conversion efforts.

• Track and analyse the performance of marketing campaigns and provide recommendations for improvement.

• Maintain marketing databases and CRM systems for customer outreach and lead tracking.

• Prepare periodic reports on marketing activities, expenses, and campaign results.

• Collaborate with cross-functional teams, including sales, public relations, and customer service.

• Stay updated on emerging marketing trends and technologies to improve campaign effectiveness.

• Participate in training and development programs to enhance marketing knowledge and skills.

• Perform any other lawful duties as assigned by the supervisor.

Requirements:

• Bachelor’s degree in Marketing, Public Relations, Business Administration, or a related field from a recognized institution.

• A Master’s degree in a relevant field will be an added advantage.

• Practical work experience in marketing and sales roles within reputable organizations will be an added advantage.

Application Instructions:

Apply Now via the Applicant Portal.