Job Title: PR & Communications Executive
Department: Corporate Communications
Reporting Line: Head of Corporate Communications
Duty Station: Dar Es Salaam
Industry: Sports Betting
Company Overview:
SportPesa Limited is a renowned local company operating as part of the Global SportPesa brand, a leading brand in the sports betting and online casino industry with operations in more than six (6) countries in Europe and Africa. SportPesa Limited is currently looking for a qualified and energetic Tanzanian to fill the position of PR & Communications Executive.
Essential Function:
The PR and Communications Executive will be responsible for developing and implementing effective communication strategies to enhance the brand image, manage public relations activities, engage with stakeholders, manage sponsorship activities, and lead corporate social responsibility (CSR) initiatives.
Key Duties and Responsibilities:
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Develop and Implement Communication Strategies:
- Create and execute comprehensive PR and communication plans to support business objectives and enhance brand reputation.
- Craft compelling press releases, articles, and other PR materials.
- Manage media relations, including building relationships with key journalists and handling media inquiries.
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Content Creation and Management:
- Develop and oversee content for various channels including social media, website, newsletters, and internal communications.
- Ensure all content aligns with the brand's voice and messaging.
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Event Management:
- Plan and execute PR events, press conferences, and product launches.
- Coordinate logistics, manage budgets, and ensure successful event execution.
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Stakeholder Engagement:
- Build and maintain relationships with key stakeholders, including customers, partners, and community leaders.
- Act as a spokesperson for the company when necessary.
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Crisis Management:
- Develop and implement crisis communication strategies.
- Respond to negative publicity and manage the company's reputation during crises.
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Sponsorship Management:
- Identify and pursue sponsorship opportunities that align with the company's brand and objectives.
- Negotiate sponsorship deals and manage relationships with sponsors to ensure mutual benefits.
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Corporate Social Responsibility (CSR):
- Lead the development and implementation of CSR initiatives.
- Work with internal and external stakeholders to promote sustainable business practices and community engagement.
- Report on the impact of CSR activities and ensure alignment with corporate values and goals.
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Monitoring and Reporting:
- Track and analyze the effectiveness of PR and communication campaigns.
- Prepare regular reports on PR activities, media coverage, and campaign performance.
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Budget Development and Management:
- Develop and manage budgets for PR, communications, sponsorship, and CSR activities.
- Ensure all initiatives are cost-effective and aligned with financial constraints.
- Monitor expenses and provide regular financial reports.
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Other Duties:
- Perform any other duties assigned by the supervisor.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Proven experience in PR, communications, or a similar role (minimum 3 years).
- Strong writing, editing, and proofreading skills.
- Excellent interpersonal and communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience with social media management and digital communication strategies.
- Knowledge of sponsorship management, CSR practices, and budget development is a plus.
Desirable Qualifications:
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office and PR-related software/tools.
How to Apply:
Only applicants who fit the above criteria need to apply. Send your application to: hr.tz@sportpesa.co.tz by the 18th of July 2024. Applications must consist of a cover letter outlining why you would be the best fit for the position, your detailed CV, and a copy of academic credentials.
NB: Only shortlisted candidates will be contacted for an interview.
Contact Information: SportPesa Limited
1st Floor Peninsula House Toure Drive Road, Oysterbay
P. O Box 23135
Dar es Salaam, Tanzania
Tel: +255 (0) 222 600 096
Email: info.tz@sportpesa.co.tz, care@sportpesa.co.tz
Website: www.sportpesa.co.tz
