Route to Market Manager
Coca-Cola Kwanza Ltd has an exciting opportunity in Sales & Marketing department. We are looking for a talented individual with the relevant skills, experience and expertise in Sales & Marketing for a Route to Market Manager to be based in Dar es Salaam. The succesful candidate will report directly to the Sales & Marketing Director.
Key Duties & Responsibilities
The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively.
The role will also be responsible for;
- Provide deep specialist expertise to RTM Team on priority areas related to:
- RTM design and execution
- SFE/Sales Force Effectiveness, covering
- Traditional trade
- Modern trade
- Customer segmentation
- Channel management
- RED execution and efficiency
- Sales force engagement
- Sales force automation, incl. Digital
- Secondary distribution
- Execution elements of Innovation projects
In these areas:
- Identify, codify and deploy best practices, core processes and enabling systems – this will require effective partnering and collaboration with CCBA to spot practices for deployment in country
- Design and deploy capability building assets, including learning solutions, development programs, working with in country HR
- Support local adoption and embedding through training, guidance, coaching and constructive challenge
- Provide and ensure balanced operational support
- Manage key interfaces with TCC
- Measure and benchmark key dimensions of S&D performance for the country
In addition:
- Provide specialist support for complex projects, incl. business development
- Support the Director on providing strategic thought leadership and content that shapes business strategy and plans
Skills, Experience & Education
The incumbent should at least have a degree in Economics or Business Administration. The incumbent should also possess; Approximately 5 – 10 years of relevant corporate experience. Additionally, a track record of delivering results in a Sales role that focused on building capability. experience in multiple regions will be an added advantage.
General
The incumbent shall be required to demonstrate.
- Sound knowledge and experience of Sales Force Effectiveness and Third-Party Management/Distribution model.
- Competent understanding of stock management and stock modelling
- Ability to implement governance and compliance processes.
- Strong interpersonal and communication skills
- Ability to build relationships and work effectively across multiple functions, business units and teams.
- Good cross functional experience and understanding of the value chain.
- Well organized and able to prioritize and plan work.
- Strong orientation towards customer service
