Sales Manager

Coca-Cola Kwanza Ltd has an exciting opportunity in Sales & Marketing department. We are looking for a talented individual with the relevant skills, experience and expertise in Sales & Marketing for a Sales Manager to be based in Dar es Salaam. The successful candidate will report directly to the Sales & Market Execution Director.

Key Duties & Responsibilities

The Sales Manager will overall be responsible for driving volume & revenue, driving long term growth , leading large & diverse sales team, building key clients relationship and maintaining company reputation for excellence and financial growth.

Lead the sales force to ensure superior sales execution and performance across the region
Ensure profit delivery and performance according to plans.
Own and be accountable for region profit and loss
Monitor and review sales and marketing performance, providing guidance and coaching to address any issues.
Develop and implement sales force effectiveness and automation capabilities
Roll out and ensure effective use of customer segmentation and related toolkits.
Manage Right Execution Daily (RED)systems, tracking, contractor Services Level Agreement (SLA) management, and non-conformance.
Oversee sales resource planning, merchandising management, and REDMART (Point of Sale (POS) storage, picking, and delivery).
Determine functional requirements, population, and location for cold drink equipment (executed by Supply Chain).
Collaborate with People & Culture department to ensure appropriate sales force remuneration (fixed and variable).
Ensure effective management of third-party distributors by the sales force.
Develop action plans to close significant performance gaps
Develop and execute channel-specific strategies.
Implement promotional programs and activities.
Ensure asset care and demand planning.
Manage key projects and drive execution standards across all channels.
Provide input to the demand planning process.
Conduct business reviews with customers.
Make frequent trade visits to customer stores with territorial personnel.
Optimize revenue growth by understanding pack margin and role per customer.
Utilize market research and analysis to formulate programs and provide customer feedback.
Build strong customer relationships by identifying business growth opportunities and managing account-specific programs and promotions.
Participate in various interactions such as charity sports days, customer conferences, corporate golf days, and international events.
Monitor and measure sales targets daily, taking corrective action as needed.
Allocate execution resources (e.g., Point of Sale, coolers, promotional materials) for maximum return.
Identify and respond to competitor activities.
Ensure effective implementation of local and national promotions

Skills, Experience & Education

The incumbent should at least have a bachelor degree in Economics/Business Administration/Marketing. The incumbent should also possess; Approximately 7 – 10 years of relevant experience in sales, marketing, revenue growth management particularrly in the FMCG environment. Additionally, a track record of delivering results in a Sales role that focused on building capability. experience in multiple regions will be an added advantage.

Strong analytical skills with product and industry knowledge, and good attention to detail
Excellent interpersonal, motivational, and presentation skills
Customer-focused with strong negotiation skills and revenue management expertise
Strategic thinker with industry and competitor insights
Resilient and flexible, able to work under pressure
Effective conflict handling and problem-solving abilities
Ability to coach and lead, inspiring teams to achieve results, and being an ambassador for the company and brands
Understanding of evolving business needs and system adaptation for added value, with a focus on execution excellence and brilliant standards.
Leadership and Sales acumen