Analyze your CV for Field Marketing Manager at Bevco

Overview
Position Title: Field Marketing Manager Tanzania
Location: Tanzania
Reporting relationships: Brand Supervisors & Promoters for Dar Es Salaam, Arusha & Mwanza
Primary Reporting Line: Regional Marketing Manager; East Africa
Partners with: Local Distributor Partner Bevco, Brown – Forman & Incodeal AG 
Scope:


The Field Marketing Manager (FMM) is responsible for the development and growth of Brown-Forman brands in Tanzania. This is achieved through the implementation and evaluation of brand plans and strategies developed in partnership with Brown Forman and Incodeal.
The position will require an in-depth knowledge of the market in terms of route to consumer as well as channel and customer prioritization. The individual will need to recruit, develop and work closely with the promotional teams across both the off and on trade. This is to ensure that promotional activity is executed according to global brand guidelines and focused within the right outlets. Fundamental to the success of this role will be the relationships that are formed with key customers in the market place.
 
In order to ensure the continued future success of our brands, consistent evaluation and reporting is required.  
Main Functions:
Brand & Operational Planning

Work closely with the Brown-Forman Brand Manager to develop annual brand plans for the market
Develop the operational components of the brand plans such as activity calendars and channel plans
Have a good understanding of Brown-Forman brands
Feed market knowledge into annual brand plan development
Translate the brand plans into focused, differentiating and consumer relevant execution strategies
Ensure clear objectives are set for promotions
Ensure that the promotions are effectively planned for implementation and are within brand equity guidelines
Have a good understanding of competitor activity and evaluate competitors’ strategies and objectives to gauge the impact on our brands
Suggest improved localized mechanics for promotional activity 

Brand Plan & Operational Plan Execution

Develop monthly execution plans per region in line with the overall yearly brand plans for BF brands and ensure effective implementation of the same
Drive competition beating execution on BTL and digital
Drive fast implementation of all ideas documented in the plans ensuring they are executed brilliantly
Demonstrate deep personal accountability for holistic performance
Identify and align the critical stakeholders required to deliver brilliant execution of the brand plans
Ensure brand guidelines are adhered to by the team and partners across all the execution levers we undertake
Attend at least one promotion a weekend. A total of 4 per month
Identify and execute against visibility opportunities
Responsible for recruitment and management of promotions teams
Ensure sales and promotional teams are trained and have adequate knowledge of our brands.
Teams to be trained or be part of a training session at least once a month.
Conduct brand trainings with the staff of key customers. At least 4 per month 

Market/Trade/Channel/Customer & Consumer Understanding

Have a good understanding of our target consumer sets across our brands
Understand consumer behavior and remain in tune with consumer trends
Interact responsibly with consumers
Build a consumer database over time
Develop an in depth understanding of the market place including our competition
Ensure the appropriate brands are activated in the correct channels 

Distributor & Key Customer Management

Ensure our brands are available in key trade channels
o This includes various SKU’s and brand portfolio
Engage local distributor sales teams to rectify any distribution issues
Identify and form a relationship with key customers with whom we should focus our marketing activities
Identify new potential customers in which to distribute and activate our brands
Evaluate pricing against global guidelines
Develop and maintain a good working relationship with the Importer/Distribution Partner (DP) and
their relevant sales teams
Negotiate promotional plans with key customers
Collect information on depletion and stock levels on a monthly basis for importer/distributor and key outlets 

Manage, Develop & Champion the Brand Supervisors and Promoters

Conduct regular promoter skills training, (Includes responsibility training)
Ensure Brown-Forman marketing guidelines are understood and adhered to
Coach the team in line with their KPIs; work with them on their development and support them so that they can perform at their best
Ensure all team members have monthly review sessions for monitoring progress. This is to ensure they each have clear purpose, accountabilities, performance goals and trust Market/Trade/Channel/Customer & Consumer Understanding
Proactively identify, drive and lead business improvement with regard to marketing
Take time to recognize members of the team and celebrate success
Ensure consistency and excellence in execution according to brand guidelines
Manage promotional teams with clearly defined KPI
Conduct weekly status meetings with supervisors and promotional teams
Develop monthly promotional plans with supervisors and set clear objectives
Encourage supervisors to champion the BF brands 

Financial / POS Management and Control

Ensure brand expenditure is in line with planned budget
Ensure brand expenditure invoices are submitted to Incodeal AG every month
Ensure sufficient POS is ordered on time through Brown Forman
The FMM is responsible for the warehousing and effective allocation of POS
Manage promotional stock effectively 

Reporting

Deliver the Marketing Activities report by the 4 th of every month. Template is provided covering:o Macro-economic conditionso Consumer feedbacko Competitor Activityo Promotions evaluation against defined targets (ROI) calculation
Define the approximate cost of each activation.
Delivery a pricing report per region every month. The template is provided.
Highlight any distributor issues that may be relevant 

Preferred Requirements

Experience in a matrix management system
Working with 3rd party distributor partners
University/Bachelor degree required
Market/Trade/Channel/Customer Understanding
Marketing qualification
Brand management experience is a plus
Proficiency in English: written and story-telling
Business acumen and understanding of consumers and trade in Tanzania
Strong project management skills
Above 5 years of working experience

Applications to be sent to: administration@bevco.co.tzApplication Deadline: Monday 20th May, 2019.