Airtel Money CVM Executive

Why Airtel Africa?

At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.

We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. We roll up our sleeves to win with our customers.

By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities

Revenue Growth

• Analyze customer behavior data to define customer segmentation, usage and revenue patterns

• Design and develop segment-based usage campaigns to grow AM revenue

• ARPU growth: Ensure growth in ARPU by increasing usage and transaction value and revenue from the existing base

• Develop insights and campaigns for the utilization of all AM products and services

• Closely monitor product yield and product mix to ensure consistent growth in yield and avoid yield destruction

• Continuously grow bundle and Airtime self-recharge using AM

Growth of Active Customer Base

• Ensure continuous growth of AM active subscriber base, GA conversions to AM REC, and customer retention

• Design and develop campaigns to improve gross adds extraction, winbacks, manage churn and M2 decay

• Drive the AM penetration of the GSM base, ensure month-on-month growth

• Develop region-wise insights to determine AM penetration and design region-wise campaigns

• Identify areas to grow penetration and design and develop campaigns to grow penetration

• Analyze Gross adds, churn, winbacks, and net adds, define patterns and trends, develop insights to guide management's decisions on base growth

Data Analytics and Insights Generation

• Use various DBMS for data mining, analysis, and reporting

• Continuously query key revenue growth and subscriber KPIs to determine patterns, measure growth, or identify de-growth

• Continuous monitoring of performance of AM products and services and develop insights, campaigns and strategies to ensure growth, provide insights to business team and product owners

Competition Analysis and Market Insights Generation

Campaign Management

• Responsible for operational campaigns management on all CVM tools like Pelatro mViva

• Coordinate all campaign requests from the business, prioritize and manage execution of all CVM campaigns, monitoring and reporting

• Ensure full understanding of Airtel’s CVM campaign tools, and coordinate with vendors, operations and technology teams to ensure optimum utilization and uptime of all CVM tools

SQL

• Comprehend business logic and use of SQL guidelines and procedures for accurate data generation/mining

• Coach colleagues in using basic SQL

Reporting

• Prepare timely management reports highlighting performance against set business KPIs

• Maintain clear CVM campaign reports, conversions reports, and project trackers

• Produce and deliver required reports for the business on demand

• Any other duties as may be assigned from time to time

Qualifications

Educational Qualifications & Functional/Technical Skills:

• Bachelor’s degree in computer science or any related field

• Certified in SQL

Relevant Experience (Type of experience and minimum number of years)

• Minimum of 5+ years of professional commercial experience – Mobile Financial Services, strong experience in product management, customer lifecycle management, customer experience

• IT advanced Skills: Database & SQL scripting

• Excellent analytical skills

• Able to operate as a matrix manager in coordinating people and technical resources from multiple areas of the company

• Ability to handle and prioritize multiple projects simultaneously

• Ability to operate in a performance-driven organization

• Knowledge of English and Swahili

Other Behavioral Requirements:

• Maintain high levels of integrity, motivated, flexible, and decisive with ability to convince and align groups with divergent views

• Culturally aware and adept at working across multiple geographies

• Strong Microsoft Excel skills

• Strong analytical and strategic skills

• Excellent planning and organizational skills

• Strong coaching skills and leadership skills

• Set high personal standards and result oriented

• Excellent communication skills, both orally and in writing

• Excellent presentation skills

• Attention to detail

• Business awareness

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